Empowering Clothing for trans and non-binary peoples
Express your femininity with the same comfort and confidence as your cis friends.
Turns a pointy poker into a dainty dune! No tucking required. All ages and sizes.
This bra has made my daughter feel so much more comfortable - and as always, Rubies' customer service is the absolute best. Thanks, Rubies!!
We like the look and feel confident wearing them, will buy again
Fit and comfort like a dream!!! Love them
I was so grateful to find Rubies! My daughter has really enjoyed the products we purchased!
These are the only underwear my 9 year old will wear! They are so well made. Thank you, Rubies, for affirming so many kids. The world needs more of that right now.
As someone who was having a hard time looking for underwear that fit after HRT that fit all my criteria of fitting me right, having enough support (and the right support), but also affirming me so I could wear feminine pants without the worry or embarrassment of it emboldening my crotch area, as well as the discomfort as most felt uncomfortable; wearing feminine pants with men’s or women’s underwear. RUBIES HAS BEEN A GAME CHANGER. They are super soft, are comfortable and don’t feel suffocating (I even slept in them with no discomfort! Actually better comfort than my calvin’s) They also have a mesh support that helps to flatten and shape the pelvic area that helps soooo much when wearing feminine clothing so I can focus on my day and feeling confident, which these make me feel, I’ve been wearing yoga pants, dresses, bike shorts, jeans, & more with these and they all look a million times better, these are just amazing underwear period. And the fact they actually look cute too is such a plus! I have a lacy nightshirt from the 80s from a brand called Cuddlduds and it has a bow that reminds me of the bow on the charlie, it’s so cutesy and feminine! The AJ are amazing as well, with a more simple appeal. I also have adored the support team and talking directly to the founder in returning some items that didn’t fit - I got sent the replacements without needing to return the items and instead they ask you donate to someone in need or an organisation that helps donate affirming clothes, which is just truly touching & astonishing for a brand to think of those in need, especially when affirming undergarments is a bit of a hard thing to come by, so it’s amazing they want you to donate it <3 They also took feedback about one of the pairs I needed to return which is great they care to get customer input. I see myself buying from Rubies for many years to come! EVERY GIRL DESERVES TO SHINE :D
My daughter (age 11) could not believe she too could wear a "regular" bathing suit. The moment the package arrive she was delighted. Slipping into the suit was a joy for her. I am so grateful for Rubies!!!
Never found anything better than Rubies!
These are the best starter bras we've come across. The basic padding that comes with the bra is perfect for my tween daughter, and she says they are very comfortable.
Fits comfortably, gives just the right boost I wanted! Thank you for what y'all do, Rubies is definitely a go-to with all the good experiences I've had with the products and customer service!
Rubies has been amazing not only in the confidence builder for my daughter but the return was easy and repurchasing was made effortlessly.
We will certainly buy again. The fit and style is great. Color options are also the right. Tops being interchangeable with pads is helpful as well.
These bottoms are great! They help keep everything tucked away while being comfortable for all day wear. Very high quality, and the best customer service ever!
Très apprécié par ma fille!
Was sent to me after the pair ir ordered didn't fit, I love it! Great product and business ;3
Great! Comfy!
Shop Our Collections
Confidence At The Beach
Everyone should feel comfortable swimming and hanging out at the beach.
Comfortable In Everything
RUBIES everyday essentials - feel fabulous in any outfit.
Ready For The Gym And Dance
Take sporty activities to the next level of comfort with our dance and gym essentials.
Send A Gift Of Comfort And Confidence
A RUBIES gift card is more than just a gift; it's a celebration of identity, a gateway to self-love and a demonstration of unwavering support.
Donate Swimwear To Families In Need
RUBIES has donate many hundreds of bikini bottoms and underwear to families all around the world through generous donations from people like you. Every one should be able to feel comfortable no matter what their economic situation is.
This bra has made my daughter feel so much more comfortable - and as always, Rubies' customer service is the absolute best. Thanks, Rubies!!
We like the look and feel confident wearing them, will buy again
Fit and comfort like a dream!!! Love them
I was so grateful to find Rubies! My daughter has really enjoyed the products we purchased!
These are the only underwear my 9 year old will wear! They are so well made. Thank you, Rubies, for affirming so many kids. The world needs more of that right now.
As someone who was having a hard time looking for underwear that fit after HRT that fit all my criteria of fitting me right, having enough support (and the right support), but also affirming me so I could wear feminine pants without the worry or embarrassment of it emboldening my crotch area, as well as the discomfort as most felt uncomfortable; wearing feminine pants with men’s or women’s underwear. RUBIES HAS BEEN A GAME CHANGER. They are super soft, are comfortable and don’t feel suffocating (I even slept in them with no discomfort! Actually better comfort than my calvin’s) They also have a mesh support that helps to flatten and shape the pelvic area that helps soooo much when wearing feminine clothing so I can focus on my day and feeling confident, which these make me feel, I’ve been wearing yoga pants, dresses, bike shorts, jeans, & more with these and they all look a million times better, these are just amazing underwear period. And the fact they actually look cute too is such a plus! I have a lacy nightshirt from the 80s from a brand called Cuddlduds and it has a bow that reminds me of the bow on the charlie, it’s so cutesy and feminine! The AJ are amazing as well, with a more simple appeal. I also have adored the support team and talking directly to the founder in returning some items that didn’t fit - I got sent the replacements without needing to return the items and instead they ask you donate to someone in need or an organisation that helps donate affirming clothes, which is just truly touching & astonishing for a brand to think of those in need, especially when affirming undergarments is a bit of a hard thing to come by, so it’s amazing they want you to donate it <3 They also took feedback about one of the pairs I needed to return which is great they care to get customer input. I see myself buying from Rubies for many years to come! EVERY GIRL DESERVES TO SHINE :D
My daughter (age 11) could not believe she too could wear a "regular" bathing suit. The moment the package arrive she was delighted. Slipping into the suit was a joy for her. I am so grateful for Rubies!!!
Never found anything better than Rubies!
These are the best starter bras we've come across. The basic padding that comes with the bra is perfect for my tween daughter, and she says they are very comfortable.
Fits comfortably, gives just the right boost I wanted! Thank you for what y'all do, Rubies is definitely a go-to with all the good experiences I've had with the products and customer service!
Rubies has been amazing not only in the confidence builder for my daughter but the return was easy and repurchasing was made effortlessly.
We will certainly buy again. The fit and style is great. Color options are also the right. Tops being interchangeable with pads is helpful as well.
These bottoms are great! They help keep everything tucked away while being comfortable for all day wear. Very high quality, and the best customer service ever!
Très apprécié par ma fille!
Was sent to me after the pair ir ordered didn't fit, I love it! Great product and business ;3
Great! Comfy!