About RUBIES

RUBIES was conceived when Jamie and his 11 year-old daughter Ruby, were packing for their first adventure in Central America. Jamie felt nervous: what should Ruby wear to the beach in a country that may not be ready for a girl like her? With that came a bigger question: how could he help girls like Ruby enjoy the same activities as their friends – with the same level of comfort and confidence, and no matter where they went? 

The question practically answered itself: form-fitting clothing for trans girls. Each pair of RUBIES bikini bottoms and underwear features a soft compression that provides worry-free comfort and helps keep everything in place. It’s designed for the beach, the gym, the pool, or the dance lessons – without the slightest compromise in style.

But RUBIES is about more than a comfortable fit. We know firsthand the challenges of transitioning facing both the girls and their families. So we are also here to support: to encourage conversations and share experiences, to connect and make new friends, to give each other courage when we feel a little short on it

Above all, we are here to ensure that every trans girl has the freedom to be who she is, wherever she is – and to shine.

Check out Ruby and Jamie Alexander's interview on CBC discussing the mission of RUBIES.